SKRIPSI: Pengaruh Media Sosial, Daya Tarik, dan Aksesibilitas terhadap Keputusan Berkunjung di Ibarbo Park

Amelia, Eka Putri (2026) SKRIPSI: Pengaruh Media Sosial, Daya Tarik, dan Aksesibilitas terhadap Keputusan Berkunjung di Ibarbo Park. Masters thesis, STIM YKPN Yogyakarta.

[img] Text (Halaman Judul)
S1_112101761_Awal.pdf
Download (329kB)
[img] Text (BAB 1)
S1_112101761_BAB1.pdf
Download (289kB)
[img] Text (BAB 2)
S1_112101761_BAB2.pdf
Download (342kB)
[img] Text (BAB 3)
S1_112101761_BAB3.pdf
Restricted to Repository staff only
Download (274kB)
[img] Text (BAB 4)
S1_112101761_BAB4.pdf
Restricted to Repository staff only
Download (440kB)
[img] Text (BAB 5)
S1_112101761_BAB5.pdf
Download (209kB)
[img] Text (Daftar Pustaka)
S1_112101761_Referensi.pdf
Download (215kB)

Abstract

This research aims to examine the influence of Brand Ambassador, Lifestyle, and Fanaticism Attitude on Purchase Decisions of Indomilk UHT milk beverage products in collaboration with the Korean boy band Seventeen. This study employs purposive sampling, which assists the researcher in determining the research sample. The sample consists of 120 respondents. The methods used in this study include descriptive analysis and multiple linear regression analysis. The data used in this study are primary data obtained through the distribution of questionnaires. The research data were processed using SPSS software. The results of the study indicate that: (1) the Brand Ambassador variable has no significant effect on purchase decisions of Indomilk UHT milk products in collaboration with Seventeen; (2) Lifestyle has a positive and significant effect on purchase decisions of Indomilk UHT milk products in collaboration with Seventeen; and (3) Fanaticism attitude has a positive and significant effect on purchase decisions of Indomilk UHT milk products in collaboration with Seventeen.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC1 Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Ilmu Manajemen > Manajemen
Depositing User: Subhan Harish Munawar
Date Deposited: 13 Jul 2026 01:57
Last Modified: 13 Jul 2026 01:57
URI: http://repository.stimykpn.ac.id/id/eprint/717

Actions (login required)

View Item View Item
Repository STIM YKPN is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.