SKRIPSI: Pengaruh Kualitas Produk, Persepsi Harga, dan Ketidakpuasan Konsumen terhadap Perpindahan Merek dari Motor Konvensional ke Motor Listrik

Daffa, Elang Satria (2026) SKRIPSI: Pengaruh Kualitas Produk, Persepsi Harga, dan Ketidakpuasan Konsumen terhadap Perpindahan Merek dari Motor Konvensional ke Motor Listrik. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This research aims to analyze the Influence of Product Quality, Price Perception, and Consumer Dissatisfaction on Brand Switching from Conventional Motorcycles to Electric Motorcycles. The sampling technique employed in this study used probability sampling technique with a total of 83 respondents. The data analysis utilized multiple linear regression analysis using the IBM SPSS Statistics 25 Program. The research findings indicate that Product Quality has no significant influence on the Brand Switching from Conventional Motorcycles to Electric Motorcycles, Price Perception has no significant influence on the Brand Switching from Conventional Motorcycles to Electric Motorcycles, and Consumer Dissatisfaction has a positive influence and significant effect on the Brand Switching from Conventional Motorcycles to Electric Motorcycles.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	13 Jul 2026 01:55
Last Modified:	13 Jul 2026 01:55
URI:	http://repository.stimykpn.ac.id/id/eprint/697

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