Erlina Dian, Ifadha (2023) SKRIPSI: Pengaruh Brand Ambassador, Korean Wave dan Kualitas Produk terhadap Minat Beli Produk Skincare Somethinc X Nct Dream. Masters thesis, STIM YKPN Yogyakarta.
|
Text (Halaman Judul)
S1_111901339_AWAL.pdf Download (1MB) | Preview |
|
|
Text (BAB 1)
S1_111901339_BAB 1.pdf Download (377kB) | Preview |
|
|
Text (BAB 2)
S1_111901339_BAB2.pdf Download (141kB) | Preview |
|
![[img]](http://repository.stimykpn.ac.id/style/images/fileicons/text.png) |
Text (BAB 3)
S1_111901339_BAB3.pdf Restricted to Repository staff only Download (358kB) |
|
|
Text (BAB 4)
S1_111901339_BAB4.pdf Restricted to Repository staff only Download (549kB) |
|
|
Text (BAB 5)
S1_111901339_BAB5.pdf Download (110kB) | Preview |
|
|
Text (Daftar Pustaka)
S1_111901339_REFERENSI.pdf Download (343kB) | Preview |
Abstract
This study aims to analyze the influence of brand ambassadors, Korean waves and product quality on the intention to buy skincare products somethink x NCT Dream. The sample in this study is people who are at least 17 years old, the number of samples is 80 respondents. The sampling technique uses non-probability sampling, the method used of multiple linear regression analysis, t test, Goodness of Fit test, and test of the coefficient of determination. The results of this study can be concluded that brand ambassadors and the Korean wave have no significant effect on the intention to buy skincare products somethink x NCT Dream, while quality has a significant effect on the intention to buy skincare products somethink x NCT Dream.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 09 Jan 2024 02:58 |
| Last Modified: | 09 Jan 2024 02:58 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/485 |
Actions (login required)
 |
View Item |
