SKRIPSI: Pengaruh Lokasi, Harga dan Kualitas Pelayanan terhadap Keputusan Menonton di Bioskop Sleman City Hall XXI Yogyakarta

Danang, Ardiansyah (2023) SKRIPSI: Pengaruh Lokasi, Harga dan Kualitas Pelayanan terhadap Keputusan Menonton di Bioskop Sleman City Hall XXI Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

Preview	Text (Halaman Judul) S1_111801171_Awal.pdf Download (1MB) | Preview
Preview	Text (BAB 1) S1_111901351_BAB1.pdf Download (170kB) | Preview
Preview	Text (BAB 2) S1_111901351_BAB2.pdf Download (89kB) | Preview
	Text (BAB 3) S1_111901351_BAB3.pdf Restricted to Repository staff only Download (205kB)
	Text (BAB 4) S1_111901351_BAB4.pdf Restricted to Repository staff only Download (392kB)
Preview	Text (BAB 5) S1_111901351_BAB5.pdf Download (51kB) | Preview
Preview	Text (Daftar Pustaka) S1_111901351_Referensi.pdf Download (114kB) | Preview

Abstract

The purpose of this study is to analyze the effect of location, price, and quality of service on the decision to watch a movie in the Sleman City Hall XXI Yogyakarta cinema. This study uses primary data through the distribution of questionnaires via Google form to moviegoers of Sleman City Hall XXI Yogyakarta, a total of 105 samples. The data analysis that is used is the multiple linear regression. Hypothesis testing in this study uses t-test with 5% significance level. In addition, the goodness of fit test, the basic assumption test, namely normality test, and the classical assumption test, which includes multicollinearity test, heteroscedasticity test, and coefficient of determination test, were also conducted. Based on the results of the research using the t-test, it can be seen that the variables of location, price, and service quality have a positive and significant effect on the decision to watch a movie at the Sleman City Hall XXI Yogyakarta Cinema.

Actions (login required)

View Item