SETYOWATI, Tutut Tri (2024) SKRIPSI: Pengaruh Kualitas Produk, Lokasi, dan Harga terhadap Keputusan Pembelian Ulang Mixue Ice Cream & Tea Cabang Wonosari. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This research aims to analyze the effect of product quality, location, and price on repurchase decisions. this research uses quantitative methods. The type of data research used is primary data obtained based on distributing questionnaires to 115 respondents. The sampling used uses non-probability with purposive sampling technique with the criteria of consumers who have made repeat purchases at least twice in this research. The data analysis method was carried out using multiple linear regression analysis. The test results show that Product Quality and Location have a positive and significant influence, but the Price variable has a negative and insignificant influence to the repurchase decision mixue ice cream & tea Wonosari branch
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 27 Dec 2024 03:37 |
| Last Modified: | 27 Dec 2024 03:37 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/577 |
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