Bram Dwicahyo, Putranto (2023) SKRIPSI: Pengaruh User Interface (UI), User Experience (UX) dan Fitur Layanan terhadap Keputusan Pembelian Online pada Website Tako Bag Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
The development of technology and the increasing availability of internet networks in Indonesia have made it easier for people to access online stores, resulting in a growing number of e-commerce users from year to year. Bank Indonesia (BI) has noted that during the first semester of 2022, the value of transactions using e-commerce has increased. One of the e-commerce platforms frequently used by Indonesian people for buying and selling transactions is the website. Tako Bag Yogyakarta is one of the companies that utilize a website as their selling medium. A research was conducted to determine the influence of User Interface (UI), User Experience (UX), and Service Features on Online Purchase Decisions. The method employed in this research was quantitative, involving the distribution of questionnaires. The results of the study revealed a positive and significant influence of User Interface (UI) and User Experience on purchase decisions. However, the Service Features showed a positive but insignificant impact on the online purchase decisions on the Tako Bag Yogyakarta website.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 09 Jan 2024 04:33 |
| Last Modified: | 09 Jan 2024 04:33 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/493 |
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