SKRIPSI: Pengaruh Brand Image, Brand Ambassador, dan Kualitas Produk terhadap Minat Beli Produk Make Over di Daerah Istimewa Yogyakarta

Zhafransa, Niyushanda (2025) SKRIPSI: Pengaruh Brand Image, Brand Ambassador, dan Kualitas Produk terhadap Minat Beli Produk Make Over di Daerah Istimewa Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the influence of brand image, brand ambassador, and product quality on the purchase intention of Make Over products in the Special Region of Yogyakarta. The data collection method was done by distributing online questionnaires using Google Forms. The population of this study consists of residents of the Special Region of Yogyakarta who are users of Make Over products. The sampling technique used was non-probability sampling with a purposive sampling approach, and 90 respondents were obtained. The results of the study indicate that brand image, brand ambassador, and product quality have a positive and significant effect on the purchase intention of Make Over products in the Special Region of Yogyakarta.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Ilmu Manajemen > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	13 Jul 2026 01:55
Last Modified:	13 Jul 2026 01:55
URI:	http://repository.stimykpn.ac.id/id/eprint/705

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