Adi, Yustiyan (2023) SKRIPSI: Pengaruh Iklan, Harga dan Citra Merek terhadap Minat Beli Sepeda Motor Nmax di Kabupaten Sleman. Masters thesis, STIM YKPN Yogyakarta.
|
Text (Halaman Judul)
1. HALAMAN AWAL CD.pdf Download (304kB) | Preview |
|
|
Text (BAB 1)
2. BAB I.pdf Download (149kB) | Preview |
|
|
Text (BAB 2)
3. BAB II.pdf Download (112kB) | Preview |
|
![[img]](http://repository.stimykpn.ac.id/style/images/fileicons/text.png) |
Text (BAB 3)
4. BAB III.pdf Restricted to Repository staff only Download (171kB) |
|
|
Text (BAB 4)
5. BAB IV.pdf Restricted to Repository staff only Download (295kB) |
|
|
Text (BAB 5)
6. BAB V.pdf Download (15kB) | Preview |
|
|
Text (Daftar Pustaka)
7. REFERENSI.pdf Download (73kB) | Preview |
Abstract
The purpose of this research is to analyze yhe influence of advertising, price and brand image on interest in buying Nmax motorbikes in Sleman district. The sample in this research is the people of Sleman who knew about Nmax motorbike in Sleman district. The sampling technique used was a non-probability sampling technique with a pirpose sampling method with a total of 117 respondents. Data analysis uses multiple linear regression analysis using the IBM SPSS Statistics 27 program. The results of the analysis show that the advertising variable (X1) has a nagative and insignificant influence on buying interest, the price variable (X2) has a positive and significant influence on buying interest, the image variable brand (X3) has a positive and significant influence on purchasing interest.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 07 Jun 2024 03:32 |
| Last Modified: | 07 Jun 2024 03:33 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/529 |
Actions (login required)
 |
View Item |
