SKRIPSI: Pengaruh Harga. Promosi, Produk dan Lokasi terhadap Keputusan Pembelian Buket di Astalina Bucket Yogyakarta

Erlina, Dwi Astuti (2023) SKRIPSI: Pengaruh Harga. Promosi, Produk dan Lokasi terhadap Keputusan Pembelian Buket di Astalina Bucket Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

Preview	Text (Halaman Judul) S1_111801317_AWAL.pdf Download (606kB) | Preview
Preview	Text (BAB 1) S1_111801317_BAB 1.pdf Download (146kB) | Preview
Preview	Text (BAB 2) S1_111801317_BAB 2.pdf Download (103kB) | Preview
	Text (BAB 3) S1_111801317_BAB 3.pdf Restricted to Repository staff only Download (152kB)
	Text (BAB 4) S1_111801317_BAB 4.pdf Restricted to Repository staff only Download (373kB)
	Text (BAB 5) S1_111801317_BAB 5.pdf Restricted to Repository staff only Download (59kB)
Preview	Text (Referensi) S1_111801317_REFERENSI.pdf Download (196kB) | Preview

Abstract

This study aims to determine the price, promotion, product, and location of the decision to purchase a bouquet at the Astalina Bucket Yogyakarta who buy bouquet products at the Astalina Bucket Yogyakarta. The data collection method uses a questionnaire distributed through the Google form. The population of this research is Astalina Bucket consumers who have bought a bouquet at least once. Sampling was carried out using Non-Probability Sampling with purposive sampling technique. The number of samples is 95 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that prices, promotions and products have a positive and significant effect on the decision to purchase a bouquet at the Astalina Bucket Yogyakarta. Location has a positive and not significant effect on the decision to buy a bouquet in the Astalina Bucket Yogyakarta.

Actions (login required)

View Item