Pengaruh Kualitas Produk, Desain Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk T-Shirt Merek 308 Absolute Unscared di Distro 308 Absolute Unscared Yogyakarta

Miosi, Kala Formasisa (2020) Pengaruh Kualitas Produk, Desain Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk T-Shirt Merek 308 Absolute Unscared di Distro 308 Absolute Unscared Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This research aims to determine the influence of product quality, service quality dan design quality on purchasing decision 308 Absolute Unscared brand t-shirt productat 308 Absolute Unscared distro Yogyakarta. This research was conducted in December 2019 in consumers of308 Absolute Unscared brand t-shirtproduct at 308 Absolute Unscared distro Yogyakarta. The data collection is by using Google Forms. The population in this research were all customers who had visited and purchased 308 Absolute Unscared brand t-shirt product at 308 Absolute Unscared distro Yogyakarta. The sampling technique uses the Non-Probability Sampling model with a purposive sampling method that is determining the sample with the consideration that the consumer has made at least 1 (one) purchase of 308 Absolute Unscared brand tshirt product at 308 Absolute Unscared Yogyakarta distro. The results of this research indicate that the quality products have a positive and not significant effect on purchasing decisions, product design has a positive and significant effect on purchasing decisions, and service quality has a positive and significant effect on purchasing decisions.

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