Cendy, Khansa Febriana (2021) Pengaruh Kontrol Diri, Konsep Diri, dan Konformitas terhadap Perilaku Konsumtif Belanja Online pada Hamasiswa di Yogyakarta saat Pandemi Virus Corona 19. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to analyze the effect of self-control, self-concept, conformity on online shopping consumptive behavior on students in Yogyakarta during the nasa corona virus 19 pandemic. Data collection was carried out using a questionnaire via Google Forms. The sample in the study amounted to 145 respondents who were Yogyakarta students who had done online shopping in a marketplace at least 2 times. The sampling technique uses the Non-probability Sampling model with the purposive sampling method, namely determining the sample with the consideration that consumers have made purchases or online shopping in a marketplace at least 2 times. The results of this research analysis using multiple linear regression method which has a regression coefficient selfcontrol of -0.143 with a significance value of 0.01 which means that self-control has a significant negative effect on consumptive behavior, the regression coefficient self-concept is -0.110 with a significance value of 0.021 which means it has a relationship There is a significant negative relationship between selfconcept and consumptive behavior, while conformity has a regression coefficient of 0.728 with a significance value of 0.000, which means that there is a positive relationship between conformity and consumptive behavior.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Self-Control, Self-Concept, Conformity, and Consumptive Behavior |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC1 Economic Theory H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Mr. Harish Munawar |
| Date Deposited: | 21 Mar 2022 07:50 |
| Last Modified: | 21 Mar 2022 07:50 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/118 |
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