SKRIPSI: Pengaruh Kesadaran Halal, Harga dan Shopee Paylater terhadap Keputusan Pembelian Di Shopee

LUBIS, Dwi Maulidya (2024) SKRIPSI: Pengaruh Kesadaran Halal, Harga dan Shopee Paylater terhadap Keputusan Pembelian Di Shopee. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the influence of halal awareness, price, and Shopee paylater on purchase decision on Shopee. The population in this studi were Shopee users in Indonesia with samples taken using the purposive sampling method. The sample for this research was taken from 100 Muslim respondents consisting of various ages, genders, occupations, incomes, domiciles, frequencies, and who had used Shopee paylater. The data used is primary data obtained through filling out questionnaires wich are then analyzed using multiple linear Regresion. The results of this study show that halal awareness variables, prices, and Shopee paylater have a positive effect on purchase decisions. This result can be proven from the t-test, variables X1, X2, X3 have a positive and significant effect on purchase decisions. This proven by the t test value on the halal awareness variable (X1) Pvalue (Sig) of 0,000 < 0,05. Price variable (X2) Pvalue (Sig) of 0,000 < 0,05. While Shopee paylater Pvalue (Sig) of 0,033 < 0,05.

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