Aditya Aga, Saputra (2023) SKRIPSI: Pengaruh Fanatisme, Kualitas Produk, dan Brand Awareness terhadap Keputusan Pembelian Official Merchandise Klub Sepakbola PSS Sleman. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
The purpose of this study was to analyze the effect of fanaticism, product quality, and brand awareness on purchasing decisions for official merchandise of the PSS Sleman football club. The sample in this study were supporters who had purchased official PSS Sleman merchandise products. The sampling technique used was nonprobability sampling technique with purposive sampling method with a total of 115 respondents. Data analysis using multiple linear regression analysis using the IBM SPSS Statistics 27 Program. The results of the analysis show that the fanaticism variable (X1) has an influence on purchasing decisions, the product quality variable (X2) has no influence on purchasing decisions, the brand awareness variable (X3) has no influence on purchasing decisions.
| Item Type: | Thesis (Masters) |
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| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 07 Jun 2024 03:33 |
| Last Modified: | 07 Jun 2024 03:34 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/531 |
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