SKRIPSI: Pengaruh Gaya Hidup Hedonis, Perilaku Konsumtif, dan Kemudahan Transaksi terhadap Keputusan Penggunaan Shopee Paylater

Astuti, Wulandari (2023) SKRIPSI: Pengaruh Gaya Hidup Hedonis, Perilaku Konsumtif, dan Kemudahan Transaksi terhadap Keputusan Penggunaan Shopee Paylater. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the effect of hedonic lifestyle, consumtive behavior, and ease of transaction on the decision to use Shopee Paylater. This study refers to the formulation of the problem and hypoteses that have beed determined. The data collection method uses a questionaire distributed through google forms platform. The population in this study are people who use Shopee Paylater. Sampling was carriedout using the Non-Probability Sampling method with purposive sampling technique. The number of samples is 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the hedonic lifestyle, consumtive behavior, and ease of transaction partially have a positive and significant effect on the decision to use Shopee Paylater.

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