SKRIPSI: Pengaruh Price Discount, Bonus Pack, dan In Store Display terhadap Keputusan Impulsive Buying pada Supermarket Kato Kroya Cilacap

Rendi Yogi, Ferdian (2023) SKRIPSI: Pengaruh Price Discount, Bonus Pack, dan In Store Display terhadap Keputusan Impulsive Buying pada Supermarket Kato Kroya Cilacap. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the effect of price discounts, bonus packs, and in-store displays on impulsive buying decisions at the Kato Kroya Cilacap supermarket. This study uses primary data obtained by distributing questionnaires via Google form to Kato Kroya supermarket customers, totaling 95 samples. The data analysis used is multiple linear regression. The hypothesis test in this study used the t-test with a significance level of 5%. In addition, a goodness of fit test was also carried out, as a basic assumption test, namely the normality test, and a classic assumption test which included a multicollinearity test, heteroscedasticity test, and coefficient of determination test. Based on the results of the study using the t-test, it can be seen that the price discount, bonus pack, and in-store display variables have a positive and significant

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