I Putu, Arya Gunawan (2022) SKRIPSI: Pengaruh Gaya Hidup, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Sepatu Vans pada Mahasiswa YKPN Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to analyze the effect of lifestyle, price, and product quality on the decision to purchase Vans shoes at YKPN Yogyakarta students. This study uses quantitative methods. The types of data used in this study are primary data and secondary data. Primary data were obtained based on distributing questionnaires to 195 respondents and secondary data obtained through books, journals, and sources from the internet related to research. The sampling technique used was purposive sampling. The data analysis technique was carried out using multiple linear regression analysis. The results of the study stated that lifestyle had a positive effect on purchasing decisions for Vans shoes at YKPN Yogyakarta students. Price has a positive effect on the decision to buy Vans shoes for YKPN Yogyakarta students. Product quality has a positive effect on the decision to buy Vans shoes for YKPN Yogyakarta students. adjusted R square of 0.580 (58%) indicates that the variables of lifestyle, price, and product quality contribute 58% of the influence on the purchasing decision variables, while the remaining 42% is explained by other variables not included in this study.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Lifestyle, Price, Product Quality, and Purchase Decision. |
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 05 Oct 2022 02:24 |
| Last Modified: | 05 Oct 2022 02:24 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/303 |
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