SKRIPSI: Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen CGV Transmart Maguwo Daerah Istimewa Yogyakarta

Isma, Afra Shafira (2024) SKRIPSI: Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen CGV Transmart Maguwo Daerah Istimewa Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

Preview	Text (Halaman Judul) S1_111801242_Awal.pdf Download (1MB) | Preview
Preview	Text (BAB 1) S1_111801242_BAB I.pdf Download (173kB) | Preview
Preview	Text (BAB 2) S1_111801242_BAB II.pdf Download (193kB) | Preview
	Text (BAB 3) S1_111801242_BAB III.pdf Restricted to Repository staff only Download (253kB)
	Text (BAB 4) S1_111801242_BAB IV.pdf Restricted to Repository staff only Download (452kB)
Preview	Text (BAB 5) S1_111801242_BAB V.pdf Download (162kB) | Preview
Preview	Text (Daftar Pustaka) S1_111801242_Daftar Pustaka.pdf Download (181kB) | Preview

Abstract

This study aims to determine the effect of service quality on customer statisfaction in CGV Transmart Maguwo Special Region of Yogayakarta. The data collection method used a questionnaire distributed via Google form. The population of this study is a consumers who are visitors to the CGV Transmart Maguwo Special Region of Yogyakarta. Sampling was done using Non-Probability Sampling with purposive sampling technique. The number of samples is 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that tangible, reliability, responsiveness and empathy partially have a positive and significant effect on customer statisfaction. While the assurance appeal does not have a significant effect on customer statisfaction in CGV Transmart Maguwo Special Region of Yogyakarta.

Actions (login required)

View Item