SKRIPSI: Pengaruh Kualitas Pelayanan, Harga, Promosi, dan Fasilitas terhadap Loyalitas Pelanggan di Hendra Fitness Samarinda

Ken Nadia, Ambarsari Ary (2023) SKRIPSI: Pengaruh Kualitas Pelayanan, Harga, Promosi, dan Fasilitas terhadap Loyalitas Pelanggan di Hendra Fitness Samarinda. Masters thesis, STIM YKPN Yogyakarta.

Preview	Text (Halaman Judul) S1_121801325_Awal-2.pdf Download (388kB) | Preview
Preview	Text (BAB 1) S1_121801325_BAB1.pdf Download (320kB) | Preview
Preview	Text (BAB 2) S1_121801325_BAB2.pdf Download (247kB) | Preview
	Text (BAB 3) S1_121801325_BAB3.pdf Restricted to Repository staff only Download (322kB)
	Text (BAB 4) S1_121801325_BAB4.pdf Restricted to Repository staff only Download (1MB)
Preview	Text (BAB 5) S1_121801325_BAB5.pdf Download (1MB) | Preview
Preview	Text (Daftar Pustaka) S1_121801325_Referensi.pdf Download (1MB) | Preview

Abstract

This study aims to determine the effect of service quality, price, promotion, and facility on customer loyalty in Hendra Fitness Samarinda. The data collection method used a questionnaire distributed via google form. The population of this study is a people who have gym activities at Hendra Fitness Samarinda. Sampling was done using Non-Probability Sampling with purposive sampling technique. The number of samples is 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that price, promotion, and facility have a positive and significant effect on customer loyalty in Hendra Fitness Samarinda. While the service quality appeal does not have a significant effect on customer loyalty in Hendra Fitness Samarinda.

Actions (login required)

View Item