Ikhsan Fendi, Hatma Putra (2023) SKRIPSI: Pengaruh Hedonic Shopping Value, Shopping Lifestile dan Product Quality terhadap Impulse Buying (Studi pada Konsumen H&M di Yogyakarta). Masters thesis, STIM YKPN Yogyakarta.
|
Text (Halaman Judul)
2. S1_111901390_Awal.pdf Download (640kB) | Preview |
|
|
Text
3. S1_111901390_BAB1.pdf Download (308kB) | Preview |
|
|
Text
4. S1_111901390_BAB2.pdf Download (329kB) | Preview |
|
|
Text
5. S1_111901390_BAB3.pdf Download (431kB) | Preview |
|
|
Text
6. S1_111901390_BAB4.pdf Download (703kB) | Preview |
|
|
Text
7. S1_111901390_BAB5.pdf Download (154kB) | Preview |
|
|
Text
8. S1_111901390_Referensi.pdf Download (286kB) | Preview |
Abstract
This study aims to determine the effect of hedonic shopping value, shopping lifestyle and product quality on impulse buying among H&M consumers in Yogyakarta. The population of this study are consumers who have purchased at least three times H&M products in Yogyakarta and are at least 18 years old. Sampling was done by purposive sampling technique. This study uses primary data. Primary data obtained by distributing questionnaires to 120 respondents via the Google form. The data analysis technique used is multiple linear analysis. The results of this study indicate that hedonic shopping value has a positive effect on impulse buying for H&M consumers in Yogyakarta, shopping lifestyle has a positive effect on impulse buying for H&M consumers in Yogyakarta and product quality has no effect on impulse buying for H&M consumers in Yogyakarta.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 09 Jan 2024 02:58 |
| Last Modified: | 09 Jan 2024 02:58 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/486 |
Actions (login required)
 |
View Item |
