Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta (Kasus pada STIM YKPN Yogyakarta)

Boy, Setiawan (2021) Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Memilih Perguruan Tinggi Swasta (Kasus pada STIM YKPN Yogyakarta). Masters thesis, STIM YKPN Yogyakarta.

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Abstract

Education is something that is very important for society. So the state guarantees and regulates the education of its citizens as stipulated in the 1945 Constitution of the Republic of Indonesia article 31, paragraph (1) and paragraph (3). Higher education is one of the important parts in the world of education that is responsible for efforts to educate the nation's life and face global competition. The number of private universities in Indonesia, especially in the city of Yogyakarta, is increasingly adding alternatives for prospective students to choose a place where they will continue their education. So that every university in the city of Yogyakarta will compete with each other by increasing the quality of their excellence and fixing any shortcomings so that later they can attract prospective students. The purpose of this research is to analyze product, price, place, promotion, people, process, and physical evidence against the student's decision to choose a case private university at STIM YKPN Yogyakarta. The population in this study were active students of STIM YKPN Yogyakarta in the odd semester of the 2020/2021 academic year except for the class before 2016 as many as 280 students. Researchers used non probability sampling techniques with purposivesampling method . The tests used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, t test, F test, and determination coefficient test. The results of the study state that partially the variable product, price, promotion, process, and physical evidence has a positive and significant effect on student decisions to choose case private universities at STIM YKPN Yogyakarta, while the place and people variables do xii not significantly influence student decisions to choose case private universities at STIM YKPN Yogyakarta. Together, there is the influence of product, price, place, promotion, people, process, and physical evidence on student decisions to choose case private universities at STIM YKPN. The coefficient of determination in this study is 58,5%

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