SKRIPSI: Pengaruh Kualitas Layanan terhadap Kepuasan Konsumen di Toko Bangunan Mulyo Rejo Sleman Yogyakarta

Vicyana Damayanti, Laelatul Azizah (2022) SKRIPSI: Pengaruh Kualitas Layanan terhadap Kepuasan Konsumen di Toko Bangunan Mulyo Rejo Sleman Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

Preview	Text (Halaman Judul) S1_111500800_Awal.pdf.pdf Download (1MB) | Preview
Preview	Text (BAB 1) S1_111500800_BAB1.pdf.pdf Download (805kB) | Preview
Preview	Text (BAB 2) S1_111500800_BAB2.pdf.pdf Download (726kB) | Preview
	Text (BAB 3) S1_111500800_BAB3.pdf.pdf Restricted to Repository staff only Download (924kB)
	Text (BAB 4) S1_111500800_BAB4.pdf.pdf Restricted to Repository staff only Download (950kB)
	Text (BAB 5) S1_111500800_BAB5.pdf.pdf Restricted to Repository staff only Download (573kB)
Preview	Text (Daftar Pustaka) S1_111500800_Referensi.pdf.pdf Download (791kB) | Preview

Abstract

This study aims toanalyzethe quality of serviceon customer satisfactionin the building shop Mulyo Rejo Sleman Yogyakarta. This study uses primarydata obtained bydistributing questionnaires to consumers of Mulyo Rejo building stores,totaling 115 respondents. Analysis of the data used is multiple linear regression. Hypothesis testing inthis study usinga t-test with a significancelevel of 5%.Inaddition, the basicassumption test is also carried out, namely the normality test, as wellas theclassical assumption test which includes the multicollinearitytest, heteroscedasticitytest, goodness of fit test, and the coefficient of determination test. Based on the results ofthe study usingthe t-test, itcan beseen thatallservicequality variables whichincludetangibles, reliability, responsiveness, assurance, and empathyhavea significant effect on customer satisfaction at the Mulyo Rejobuilding shop, SlemanYogyakarta. Whilethe value of the coefficient of determination of the results of thisstudy is 0.424 or 42.4%.

Actions (login required)

View Item