Pengaruh Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian Produk Kredit Cepat Aman (KCA) pada PT. Pegadaian (Persero) UPC Maluk Sumbawa Barat

Linda, Rahayu Ningsih (2021) Pengaruh Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian Produk Kredit Cepat Aman (KCA) pada PT. Pegadaian (Persero) UPC Maluk Sumbawa Barat. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the effect of price, promotion, and location on purchasing decisions for KCA pawn products at PT. Pegadaian (Persero) UPC Maluk Sumbawa Barat. This research uses quantitative methods. The type of data used in this study is primary data obtained based on distributing questionnaires to 100 respondents. The sampling technique used was purposive sampling. The data analysis technique was performed using multiple linear regression analysis. The result of the research states that price has no effect on purchasing decisions, promotion has a positive effect on purchasing decisions, location has a positive effect on purchasing decisions. And price, promotion, and location simultaneously have an influence on purchasing decisions for Secure Fast Credit (KCA) products at PT. Pegadaian (Persero) UPC Maluk Sumbawa Barat. Adjusted R Square of 0.343 or 34.3%, which means price, promotion, and location contributed 34.3% to the purchase decision, while the remaining 65.7% was obtained by other variables not examined in this study.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Price, Promotion, Location and Purchase Decision
Subjects: H Social Sciences > HC1 Economic Theory
Divisions: STIM YKPN Yogyakarta > Manajemen
Depositing User: Mr. Harish Munawar
Date Deposited: 21 Mar 2022 07:49
Last Modified: 21 Mar 2022 07:49
URI: http://repository.stimykpn.ac.id/id/eprint/86

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