SKRIPSI: Pengaruh Harga, Promosi, dan Brand Image terhadap Keputusan Pembelian Produk Skincare Skintific

Azizah, Rahmawati (2026) SKRIPSI: Pengaruh Harga, Promosi, dan Brand Image terhadap Keputusan Pembelian Produk Skincare Skintific. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the Influence of Price, Promotion, and Brand Image on Purchasing Decisions of Skintific Skincare Products in the Special Region of Yogyakarta. The sampling technique in this study used a non-probability sampling technique with a total of 90 respondents. Data analysis used multiple linear regression analysis using the IBM SPSS Statistics 26 Program. The results of the study showed that price had a positive and significant effect on purchasing decisions through Skintific Skincare Products in the Special Region of Yogyakarta, promotion had a positive and significant effect on purchasing decisions of Skintific Skincare Products in the Special Region of Yogyakarta, and brand image had a positive and significant effect on purchasing decisions of Skintific Skincare Products in the Special Region of Yogyakarta.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Ilmu Manajemen > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	13 Jul 2026 01:56
Last Modified:	13 Jul 2026 01:56
URI:	http://repository.stimykpn.ac.id/id/eprint/712

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