SKRIPSI: Pengaruh Green Marketing, Viral Marketing dan Online Customer Review terhadap Keputusan Pembelian Skincare Brand Avoskin melalui Aplikasi Tiktok Shop

Maritza Helga, Vanzha Juwita (2025) SKRIPSI: Pengaruh Green Marketing, Viral Marketing dan Online Customer Review terhadap Keputusan Pembelian Skincare Brand Avoskin melalui Aplikasi Tiktok Shop. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the effect of Green Marketing, Viral Marketing, and Online Customer Reviews on the Purchase Decision of Avoskin Skincare Brand through the TikTok Shop Application. The sampling method used is non-probability sampling with a purposive sampling technique. The sample size in this study is 100 respondents. This study uses a quantitative approach, with multiple linear regression analysis using the IBM SPSS Statistics program. The data used is primary data obtained from questionnaire distribution. The results of the study show that Green Marketing has a significant positive effect on the Purchase Decision of Avoskin Skincare Brand through the TikTok Shop Application. Viral Marketing has a significant positive effect on the Purchase Decision of Avoskin Skincare Brand through the TikTok Shop Application. Online Customer Reviews have a significant positive effect on the Purchase Decision of Avoskin Skincare Brand through the TikTok Shop Application.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC1 Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Ilmu Manajemen > Manajemen
Depositing User: Subhan Harish Munawar
Date Deposited: 13 Jul 2026 01:56
Last Modified: 13 Jul 2026 01:56
URI: http://repository.stimykpn.ac.id/id/eprint/708

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