SKRIPSI: Pengaruh Affiliate Marketing, Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Facetology di Shopee

Bella Risti, Amilia (2026) SKRIPSI: Pengaruh Affiliate Marketing, Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Facetology di Shopee. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the influence of Affiliate Marketing, Online Customer Reviews, and Online Customer Ratings on Facetology Purchase Decisions on Shopee. The sampling method used non-probability sampling with a purposive sampling technique. The sample size in this study was 100 respondents, with the criteria of being at least 17 years old, residing in the Yogyakarta area, and having purchased Facetology on Shopee. This study used a quantitative approach, with multiple linear regression analysis using the IBM SPSS Statistics program 22. The data used were primary data obtained from a Google Form. The results showed that Affiliate Marketing, Online Customer Reviews, and Online Customer Ratings had a significant positive effect on Facetology Purchase Decisions on Shopee.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	13 Jul 2026 01:55
Last Modified:	13 Jul 2026 01:55
URI:	http://repository.stimykpn.ac.id/id/eprint/696

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