SKRIPSI: Pengaruh Citra Merek, Kepercayaan Merek dan Harga terhadap Keputusan Pembelian Produk Non Afiliasi Israel pada Era Boikot di Daerah Istimewa Yogyakarta

Dian Itqani, Hikmawati (2025) SKRIPSI: Pengaruh Citra Merek, Kepercayaan Merek dan Harga terhadap Keputusan Pembelian Produk Non Afiliasi Israel pada Era Boikot di Daerah Istimewa Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the influence of brand image, brand trust, and price on the purchasing decisions of non-affiliated Israeli alternative products during the boycott era in the Special Region of Yogyakarta. The sample was collected using a non-probability sampling technique (purposive sampling) with a total of 100 respondens. Data were analyzed using multiple linear regression with the IBM SPSS Statistics program. The results indicate that brand image, brand trust, and price have a positive and significant influence on the purchasing decision of non- affiliated Israeli alternative products during the boycott era in the Special Region of Yogyakarta.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	13 Jul 2026 01:55
Last Modified:	13 Jul 2026 01:55
URI:	http://repository.stimykpn.ac.id/id/eprint/694

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