SKRIPSI: Pengaruh Live Streaming, Online Customer Review, dan Security terhadap Minat Beli pada Aplikasi Tiktok Shop di Yogyakarta

ASHSHIDIQI, Abdullah Yqizh (2025) SKRIPSI: Pengaruh Live Streaming, Online Customer Review, dan Security terhadap Minat Beli pada Aplikasi Tiktok Shop di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This research aims to examine the influence of live streaming, online customer reviews, and security on purchase intention on the TikTok Shop application in Yogyakarta. The investigation employed a purposive sampling method with a total sample of 104 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results show that: (1) live streaming has a positive and significant effect on purchase intention on the TikTok Shop application in Yogyakarta; (2) online customer reviews have no significant effect on purchase intention; and (3) security has no significant effect on purchase intention. Future research is recommended to update the variables in accordance with recent developments to ensure that the findings remain relevant to current market conditions.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:52
Last Modified:	11 Dec 2025 06:52
URI:	http://repository.stimykpn.ac.id/id/eprint/672

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