SKRIPSI: Pengaruh Viral Marketing, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Skincare Elformula

MARSA, Mita (2025) SKRIPSI: Pengaruh Viral Marketing, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Skincare Elformula. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the effect of viral marketing, product quality, and price on purchasing decisions for Elformula skincare products. The population in this study were consumers who had purchased Elformula skincare products. The sampling technique in this study used nonprobability sampling with purposive sampling. The number of respondents was 100 respondents. Data analysis used the regression coefficient test. The results showed that viral marketing had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, and price had a significant positive effect on purchasing decisions.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:51
Last Modified:	11 Dec 2025 06:51
URI:	http://repository.stimykpn.ac.id/id/eprint/658

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