SKRIPSI: Pengaruh Store Atmosphere, Product Quality dan Service Quality terhadap Customer Loyalty Sepakat Coffee

SANJAYA, Chrisinsia Prabawati Putri (2025) SKRIPSI: Pengaruh Store Atmosphere, Product Quality dan Service Quality terhadap Customer Loyalty Sepakat Coffee. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the Influence of Store Atmosphere, Product Quality and Service Quality on Customer Loyalty Sepakat Coffee. This study was conducted in November 2024 with data collection using a questionnaire. The population of this study were Sepakat Coffee customers who live in Yogyakarta. The sample in this study was generation z aged 17 to 27 years and domiciled in Yogyakarta and had purchased products at Sepakat Coffee more than 2 times. The data obtained were 110 respondents. The data analysis technique used was multiple linear regression analysis. The results of this study indicate that Store Atmosphere has a positive and significant effect on Customer Loyalty Sepakat Coffee, Product Quality is not significant on Customer Loyalty Sepakat Coffee, Service Quality is not significant on Customer Loyalty Sepakat Coffee.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HV Social pathology. Social and public welfare
Divisions:	Ilmu Manajemen > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	03 Jun 2025 04:14
Last Modified:	03 Jun 2025 04:14
URI:	http://repository.stimykpn.ac.id/id/eprint/648

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