SKRIPSI: Pengaruh Sikap, Norma Subjektif, dan Kontrol Perilaku terhadap Minat Beli Fast Food Rocket Chicken

AZIZAH, Laila Nur (2025) SKRIPSI: Pengaruh Sikap, Norma Subjektif, dan Kontrol Perilaku terhadap Minat Beli Fast Food Rocket Chicken. Masters thesis, STIM YKPN Yogyakarta.

	Text (Halaman Judul) S1_1121017777_AWAL.pdf Download (486kB)
	Text (BAB 1) S1_1121017777_BAB1.pdf Download (252kB)
	Text (BAB 2) S1_1121017777_BAB2.pdf Download (326kB)
	Text (BBA 3) S1_1121017777_BAB3.pdf Download (317kB)
	Text (BAB 4) S1_1121017777_BAB4.pdf Download (449kB)
	Text (BAB 5) S1_1121017777_BAB5.pdf Download (230kB)
	Text (Daftar Pustaka) S1_1121017777_REFERENSI.pdf Download (248kB)

Abstract

This study aims to examine the effect to financial literacy, financial technology, and hedonism lifestyle on financial behavior in generation Z. This study uses purposive sampling method to help determine the research sample. The number of samples in this study were 110 respondents. The methods used include descriptive analysis and multiple linear regression analysis. The data used is primary data obtained through distributing questionnaires. Furthermore, the data is processed using SPSS software. The result showed that: 1) financial literacy has a positive and significant effect on financial behavior in generation Z, 2) financial technology has a positive and significant effect on financial behavior in generation Z, and 3) hedonism lifestyle has a positive and significant effect on financial behavior in generation Z.

Actions (login required)

View Item