SKRIPSI: Pengaruh Environmental Knowledge, Environmental Concern, dan Social Media Marketing terhadap Purchase Intention Produk Ramah Lingkungan di Vert Terre Yogyakarta

FARRAS, Faizah Nabilah Abidah Hafizh (2024) SKRIPSI: Pengaruh Environmental Knowledge, Environmental Concern, dan Social Media Marketing terhadap Purchase Intention Produk Ramah Lingkungan di Vert Terre Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the influence of environmental knowledge, environmental concern, and social media marketing on the purchase intention of Vert Terre eco-friendly products in Yogyakarta. This study uses quantitative method. A questionnaire was used as the data collection technique in this study. The sampling technique in this study used a non-probability sampling method with purposive sampling technique. The data analysis technique used was multiple linear regression. The sample size of this study was 115 respondents between the age of 18 and 55 years. The results of this study indicate that environmental knowledge, environmental concern, and social media marketing have partial positive influence on purchase intention.

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