Yulianti, Indika (2024) SKRIPSI: Pengaruh Harga, Brand Image, dan Kualitas Layanan terhadap Minat Beli Ulang Produk MIXUE di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This research aims to determine the influence of Price, Brand Image, Servise Quality on the Repurchase Intention. Mixue in the people of the Yogyakarta. The population in this study were people who had purchased Mixue products at least two e in the Yogyakarta. The sample in this study was 85 samples. The data collection technique used in this research was a questionnaire with Likert scale measurements and used a purposive sampling technique. The research results show: 1) Price has a positive effect on Repurchase Intention. 2) Brand Image has no effect on Repurchase Intention. 3) Servise Quality has a positive effect on Repurchase Intention.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 27 Dec 2024 03:37 |
| Last Modified: | 27 Dec 2024 03:37 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/578 |
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