SARI, Maria Oky Perwita (2024) SKRIPSI: Pengaruh Green Product, Green Advertising, dan Green Trust terhadap Keputusan Pembelian Produk Skincare Avoskin. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to analyze the influence of green products, green advertising, and green trust on the purchase decision of Avoskin skincare products. This study used quantitative methods. Data collection techniques in this study were carried out using questionnaires. The sampling technique used in this study uses a non-probability sampling method with purposive sampling techniques. The data analysis technique uses multiple linear regression analysis. This study involved 194 respondents aged 18-40 years. The results of this study show that green products, green advertising, and green trust have a partial positive influence on purchasing decisions.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 27 Dec 2024 03:37 |
| Last Modified: | 27 Dec 2024 03:37 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/571 |
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