SKRIPSI: Pengaruh harga, Sosial Media marketing, dan Persepsi Resiko terhadap Minat Beli Ulang Sunscreen Madame Gie di TikTok Shop

Intan Nawang, Wulan Dewi S L (2023) SKRIPSI: Pengaruh harga, Sosial Media marketing, dan Persepsi Resiko terhadap Minat Beli Ulang Sunscreen Madame Gie di TikTok Shop. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the effect of Price, Social Media Marketing, and Perceived Risk of interest in Repurchasing Madame Gie’s Sunscreen at the Tiktok Shop. The research sample is female consumers aged at least 17 years who have purchased Madame Gie’s Sunscreen at Tiktok Shop. The number of sample is 110 respondents. The sampling technique uses the non probability sampling model. The method used is the purposive sampling. The method used in this research is the validity test, reliability test, normality test, multicolinearity test, heteroscedasticity test, multiple linear regression test, and coefficient of determination test. The results show that price has no effect and significant to interest in repurchasing Madame Gie’s Sunscreen at the Tiktok Shop, Social Media Marketing has significant influence on Repurchase Intention Madame Gie’s Sunscreen at the Tiktok Shop, and Perception of Risk have no effect and significantly to interest in Repurchasing Madame Gie’s Sunscreen at the Tiktok Shop. Based on testing the coefficient of determination (adjusted R2) shows the result of 0,134 (13,4%) which means that the variable Price, Social Media Marketing, and Perception Risk contributes 13,4% influence on Repurchase Intention and the remaining 86,6% is influenced by other variables that are not included in this research.

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