Aljazeera, Islami (2023) SKRIPSI: Pengaruh Viral Marketing, Celebrity Endorser, dan Price terhadap Keputusan Pembelian melalui Aplikasi Tiktok Shop. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to analyze the Influence of Viral Marketting, Celebrity Endorser, and Price on Purchase Decisions through the TikTok Shop Application. The sampling technique in this study used non-probability sampling techniques with a total of 150 respondents. Data analysis using multiple linear regression analysis using IBM SPSS Statistics 26. The results showed that Viral marketing has a positive effect on purchasing decisions through the TikTok Shop application, Celebrity endorsers have a positive effect on purchasing decisions through the TikTok Shop application, and Price has a positive effect on purchasing decisions through the TikTok Shop application.
| Item Type: | Thesis (Masters) |
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| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 06 Dec 2023 04:08 |
| Last Modified: | 06 Dec 2023 04:08 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/463 |
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