Mila, Febriyani (2022) SKRIPSI: Pengaruh Harga, Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian Produk Lipstik Implora di Magelang. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
Increase awareness woman for beautify self through use series product cosmetics and care face many company cosmetics competing offer the product by aggressive with various type various products and prices with destination for interesting consumers hearts specifically woman. Amount brand cosmetics circulating in the market affect interest for To do purchase so that impact on decisions purchase. Research type this is study quantitative. In research this data is obtained with tool data collection that is the questionnaire that will given to consumer woman 17-40 years old in Magelang ever buy lipstick Implora at least 1 time. Retrieval technique sample use Non probability sampling with method purposive sampling . Amount sample in study this is 190 respondents with data processing using SPSS. Research results show that Price, Quality Product and Word Of Mouth take effect positive and significant to decision purchase product lipstick Implora in Magelang . This thing proven on value coefficient enough determination big that is 54.3%, while the remaining 45.7% is explained by other variables that do not including in study this. If price , quality products and promotions in the form of word of mouth upgraded so will influence decision purchase
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Price , Quality Product , Word Of Mouth and Purchase Decision |
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 05 Dec 2022 02:10 |
| Last Modified: | 05 Dec 2022 02:10 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/383 |
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