Anjas, Krismiati (2022) SKRIPSI: Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening pada Marketplace Shopee. Masters thesis, STIM YKPN Yogyakarta.
|
Text (Halaman Judul)
S1_111801262_AWAL.pdf Download (850kB) | Preview |
|
|
Text (BAB 1)
S1_111801262_BAB I.pdf Download (278kB) | Preview |
|
|
Text (BAB 2)
S1_111801262_BAB II.pdf Download (243kB) | Preview |
|
![[img]](http://repository.stimykpn.ac.id/style/images/fileicons/text.png) |
Text (BAB 3)
S1_111801262_BAB III.pdf Restricted to Repository staff only Download (230kB) |
|
|
Text (BAB 4)
S1_111801262_BAB IV.pdf Restricted to Repository staff only Download (463kB) |
|
|
Text (BAB 5)
S1_111801262_BAB V.pdf Restricted to Repository staff only Download (9kB) |
|
|
Text (Daftar Pustaka)
S1_111801262_DAFTAR PUSTAKA.pdf Download (164kB) | Preview |
Abstract
Shopee is an online marketplace that is used for buying and selling. Shopee provides an easy, safe and fast online shopping experience. This study aims to analyze the effect of perceived ease of use on customer satisfaction, the effect of perceived usefulness on customer satisfaction, the effect of perceived ease of use on repurchase intention, the effect of perceived usefulness on repurchase intention, the effect of customer satisfaction on repurchase intention, the indirect effect of perceived ease of use on repurchase intention through customer satisfaction and the indirect effect of perceived usefulness on repurchase intention through customer satisfaction in the shopee marketplace. The sampling method in this study was non-probability sampling using a purposive sampling technique with a total of 190 respondents. The software used is IBM SPSS 22.0. The results showed that perceived ease of use had a positive and significant effect on customer satisfaction, perceived usefulness had a positive and significant effect on customer satisfaction, perceived ease of use had a positive and significant effect on repurchase intention, perceived usefulness had a positive and significant effect on repurchase intention, customer satisfaction had a positive and significant effect on repurchase intention, perceived ease of use indirectly affect repurchase intention through customer satisfaction, perceived usefulness indirectly affects repurchase intention through customer satisfaction.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | perceived ease of use, perceived usefulness, customer satisfaction, repurchase intention |
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 05 Oct 2022 02:24 |
| Last Modified: | 05 Oct 2022 02:24 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/292 |
Actions (login required)
 |
View Item |
