Dewi, Nursanti (2021) Pengaruh Brand Ambassador, Harga, dan Iklan terhadap Keputusan Pembelian pada Konsumen E-Commerce Shopee di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study is based on testing and analyzing the influence of brand ambassadors, prices, and advertisements on purchasing decisions on shopee e-commerce consumers in Yogyakarta. The sample in this study is consumers in e-commerce shopee located in Yogyakarta. Sampling techniques using non probability sampling method with motede purposive sampling. The result of this study is that brand ambassadors are not concerned with purchasing decisions, prices positively affecting purchasing decisions, ads positively affecting purchasing decisions, and collectively brand ambassadors, prices, and ads positively affecting purchasing decisions.
| Item Type: | Thesis (Masters) |
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| Uncontrolled Keywords: | Brand Ambassador, Price, Advertisements, and Purchase Decision. |
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Mr. Harish Munawar |
| Date Deposited: | 21 Mar 2022 07:57 |
| Last Modified: | 21 Mar 2022 07:57 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/153 |
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