SKRIPSI: Pengaruh Kualitas Pelayanan, Inovasi Produk, dan Kepercayaan terhadap Loyalitas Pengguna Gojek di Yogyakarta

SURYANINGSIH, Selvi (2025) SKRIPSI: Pengaruh Kualitas Pelayanan, Inovasi Produk, dan Kepercayaan terhadap Loyalitas Pengguna Gojek di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the effect of service quality, product innovation, and trust on Gojek user loyalty in Yogyakarta. The data collection method uses a questionnaire distributed through Google Form. The population of this study is all consumers who have used Gojek services in Yogyakarta. Sampling was carried out using the Non-Probability Sampling Technique with the Purposive Sampling Technique. The number of samples is 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that service quality, product innovation, and trust have a positive and significant effect on Gojek user loyalty in Yogyakarta.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HS Societies secret benevolent etc
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:52
Last Modified:	11 Dec 2025 06:52
URI:	http://repository.stimykpn.ac.id/id/eprint/673

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