THE EFFECT OF INVESTMENT KNOWLEDGE, RISK PERCEPTION, INVESTMENT MOTIVATION, AND TECHNOLOGICAL EASE ON STOCK INVESTMENT INTEREST IN THE YOUNG GENERATION

Siti, Nurmalia and Tri, Gunarsih and Ralina, Transistari (2021) THE EFFECT OF INVESTMENT KNOWLEDGE, RISK PERCEPTION, INVESTMENT MOTIVATION, AND TECHNOLOGICAL EASE ON STOCK INVESTMENT INTEREST IN THE YOUNG GENERATION. International Journal of Economics, Business and Management Research, 5 (8). pp. 13-23. ISSN 2456-7760

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Abstract

This study investigates the effect of investment knowledge, risk perception, investment motivation, and technological ease on stock investment interest of the young generation in the Yogyakarta Regency. The small number of young investors in Indonesia motivated this study. The sampling method is multistage sampling, and the respondent number is 125, aged 17-30 years. This study implements the multiple regression model to test the hypotheses. The empirical evidence shows that Investment Knowledge, Investment Motivation, and Ease of Technology were statistically significant at α1%, while Perception of Risk was not statistically significant. The results indicate that the better the investment knowledge, the higher investment motivation. The easier the technology will give more interest in the stock investment capital market for the younger generation. These suggest that the way to improve young investors' involvement in the capital market, among other things, are improvement in investment knowledge, investment motivation improvement, and increase the ease of technology.

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