SKRIPSI: Pengaruh Live Streaming, Content Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Konsumen Tngrdeadly di Shopee

PUTRI, Rara Endarwira (2025) SKRIPSI: Pengaruh Live Streaming, Content Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Konsumen Tngrdeadly di Shopee. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to determine the influence of live streaming, content marketing, and online customer reviews on purchasing decisions of TNGRDEADLY consumers on Shopee. Data collection was conducted through an online questionnaire distributed via Google Forms. The population in this study consists of all TNGRDEADLY consumers on the Shopee marketplace. The sampling technique used was nonprobability sampling with a purposive sampling approach, and a total of 110 respondents were obtained. The results of the study show that live streaming, content marketing, and online customer reviews have a positive and significant influence on the purchasing decisions of TNGRDEADLY consumers on Shopee.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:52
Last Modified:	11 Dec 2025 06:52
URI:	http://repository.stimykpn.ac.id/id/eprint/683

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