SKRIPSI: Pengaruh Price Discount, In-Store Display, dan Bonus Pack terhadap Keputusan Impulse Buying pada Pengunjung Toko Mutiara Kosmetik di Yogyakarta

PUTRI, Sisca Yolanda (2025) SKRIPSI: Pengaruh Price Discount, In-Store Display, dan Bonus Pack terhadap Keputusan Impulse Buying pada Pengunjung Toko Mutiara Kosmetik di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the influence of price discount, in-store display, and bonus pack on impulse buying decisions of visitors to Mutiara Cosmetics stores in Yogyakarta. The population in this study were all people of Yogyakarta who were at least 17 years old. The determination of the sample in this study used a non-probability sampling technique with a purposive sampling method. Based on the sample criteria, a sample of 112 respondents was obtained. The data used in this study were primary data obtained through the distribution of questionnaires. The data were processed using SPSS software. The results of this study indicate that: (1) price discount has a positive and significant influence on impulse buying decisions of visitors to Mutiara Cosmetics stores in Yogyakarta, (2) in-store display has a positive and significant influence on impulse buying decisions of visitors to Mutiara Cosmetics stores in Yogyakarta, (3) bonus pack has a positive and significant influence on impulse buying decisions of visitors to Mutiara Cosmetics stores in Yogyakarta.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HC1 Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: STIM YKPN Yogyakarta > Manajemen
Depositing User: Subhan Harish Munawar
Date Deposited: 11 Dec 2025 06:52
Last Modified: 11 Dec 2025 06:52
URI: http://repository.stimykpn.ac.id/id/eprint/681

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