MAULANA, Akhyar (2025) SKRIPSI: Pengaruh Kemudahan Penggunaan dan Keamanan terhadap Loyalitas Pengguna E-Wallet dengan Kepuasan sebagai Variabel Mediasi. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This research aims to analyze the influence of ease of use and security on user satisfaction and loyalty toward e-wallets in Indonesia. A quantitative approach was employed, involving 168 respondents. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results show that ease of use has a positive and significant effect on e-wallet user loyalty. Security also has a positive and significant effect on user loyalty. Moreover, ease of use and security each have a positive and significant impact on user satisfaction. User satisfaction, in turn, has a positive and significant effect on loyalty. Additionally, satisfaction is proven to significantly mediate the relationship between ease of use and loyalty, as well as the relationship between security and loyalty among e-wallet users.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 11 Dec 2025 06:51 |
| Last Modified: | 11 Dec 2025 06:51 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/664 |
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