SKRIPSI: Pengaruh Affiliate Marketing, Online Customer Review dan Live Streaming terhadap Keputusan Pembelian Produk Skincare The Originote pada Pengguna Tiktokshop di Kota Yogyakarta

ERAWATI, Anisa Putri (2025) SKRIPSI: Pengaruh Affiliate Marketing, Online Customer Review dan Live Streaming terhadap Keputusan Pembelian Produk Skincare The Originote pada Pengguna Tiktokshop di Kota Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This research aims to determine the influence of Affiliate Marketing, Online Customer Review, and Live Streaming on Purchase Decisions for The Originote skincare products in Yogyakarta. The population in this study consists of TikTok Shop users in Yogyakarta who have purchased The Originote skincare products. The sample in this study was 100 samples. The data collection technique used in this research was a questionnaire using a Likert scale measurement and a purposive sampling method. The results of this study indicate that: 1) Affiliate Marketing has a positive and significant effect on Purchase Decisions, 2) Online Customer Reviews has a positive and significant effect on Purchase Decisions, and 3) Live Streaming has a positive and significant effect on Purchase Decisions.

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