SKRIPSI: Pengaruh Perceived Ease of Use, Perceived Usefulness dan Trust terhadap repurchase intention Skincare Skintific Pada Pengguna Marketplace Shopee Di Yogyakarta

DEWI, Desi Citra (2024) SKRIPSI: Pengaruh Perceived Ease of Use, Perceived Usefulness dan Trust terhadap repurchase intention Skincare Skintific Pada Pengguna Marketplace Shopee Di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

In Indonesia, digital transformation and the digital economy are growing rapidly, especially the growth of e-commerce and marketplaces that affect the economy and people's perceptions of the use of technology in online shopping. The perception of usage in the Shopee marketplace affects consumers' desire to repurchase the same product in the future. This study aims to determine the effect of variables, perceived ease of use, perceived usefulness and trust on the variables of repurchase intention of Skintific skincare Shopee marketplace users in Yogyakarta. This research was conducted in March 2024 and conducted in Yogyakarta. This type of research is descriptive quantitative research, the sampling method is non probability sampling and the sampling technique uses the purposive sampling method. This study used 100 respondents. The data analysis tool uses SPSS version 26. The results of this study show that perceived ease of use does not have a significant effect on repurchase intention, while perceived usefulness and trust have a significant effect on the repurchase intention of Skincare Skintific in Shopee marketplace users in Yogyakarta.

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