SKRIPSI: Pengaruh Harga, Lokasi, dan Fasilitas terhadap Keputusan Berkunjung di Museum Sains Taman Pintar Yogyakarta

M. Rizqi, Rifai (2024) SKRIPSI: Pengaruh Harga, Lokasi, dan Fasilitas terhadap Keputusan Berkunjung di Museum Sains Taman Pintar Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This research aims to determine the influence of Price, Location, and Facilities on the decision to visit the Taman Pintar Science Museum in Yogyakarta. The data collection method used a questionnaire distributed through Google Forms. The population of this study consisted of tourists who had visited the Taman Pintar Science Museum in Yogyakarta at least once in the last 2 years. Sampling was done using Non-probability sampling with purposive sampling technique. The sample size in this study was 100 respondents. The data analysis techniques used included validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F test, T test, and multiple linear regression analysis. The results showed that Price does not affect the decision to visit the Taman Pintar Science Museum in Yogyakarta. Location has a significant positive effect on the decision to visit the Taman Pintar Science Museum in Yogyakarta, while Facilities do not influence the decision to visit the Taman Pintar Science Museum in Yogyakarta.

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