Riko Ferdian, Adhinata (2023) SKRIPSI: Pengaruh E- Service Quality, Harga dan Promosi terhadap Keputusan Pembelian Konsumen di Aplikasi Traveloka. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to determine the effect of e-service quality, price, an promotion on consumer purchase decision in the Traveloka application. The data collection method used a question are distributed via google form. The population of this study is a people in Indonesia who have accessed in the Traveloka application. Sampling was done using Non-Probability Sampling with purposive sampling technique. The number of samples is 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that e-service quality, price and promotion have a positive and significant effect on consumer purchase decision in the Traveloka application.
| Item Type: | Thesis (Masters) |
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| Subjects: | H Social Sciences > HC1 Economic Theory H Social Sciences > HF Commerce |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 16 Mar 2023 07:46 |
| Last Modified: | 16 Mar 2023 07:46 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/443 |
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