PENGEMBANGAN PRODUK DAN PEMASARAN DIGITAL UNTUK USAHA KERAJINAN BLANGKON SURATNO Product Development and Digital Marketing for Suratno’s Blangkon Handicraft Business

Sri Ekanti, Sabardini and Diah, Astrini Amir (2022) PENGEMBANGAN PRODUK DAN PEMASARAN DIGITAL UNTUK USAHA KERAJINAN BLANGKON SURATNO Product Development and Digital Marketing for Suratno’s Blangkon Handicraft Business. Jurnal Hayina, 1 (2). pp. 105-117. ISSN 2809-7300

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Abstract

The contribution of MSMEs in Indonesia has a significant role. One of the provinces in Indonesia where MSMEs are developing is DI Yogyakarta Province. In the last five years, micro-scale businesses have consistently increased. However, the Covid-19 pandemic has impacted almost all business sectors. In addition, the demands of the digital era are also increasingly demanding business actors to adapt quickly. The Blangkon Suratno business, located in Gunung Kidul Regency, DIY, is one of the micro businesses affected by the Covid-19 pandemic and innovation is needed to survive in current conditions. The MSME assistance program for micro business actors is a solution for Suratno's Blangkon Business. The mentoring program is carried out in five stages, namely 1) problem identification; 2) product development coaching; 3) making business proposals; 4) digital marketing preparation documentation; and 5) final report. The outputs of this program are the availability of relevant strategies in accordance with the problems faced by business actors, increased understanding of basic business management, availability of business proposals, product logos, social media accounts for product introduction, and final reports.

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