STRATEGIC PLANNING WITH ANALITICAL HYRARCHY PROCESS APPROACH FOR OPTIMIZATION MARKET SERVICE RETRIBUTION

Shafira, Mourina Yasmine and Suparmono, Suparmono (2022) STRATEGIC PLANNING WITH ANALITICAL HYRARCHY PROCESS APPROACH FOR OPTIMIZATION MARKET SERVICE RETRIBUTION. Jurnal Ekonomi dan Bisnis, 16 (1). pp. 1-7. ISSN 2621-7880

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Official URL: https://stieykpn.ac.id/journal/index.php/jeb/issue...

Abstract

This article aims to design a strategic plan in an effort to increase market service fees. The analytical tool used for strategic planning is through the Analytical Hierarchy Process (AHP) approach and the root cause analysis approach. From these two analytical tools it was found that efforts to increase the potential of Regional Original Income (PAD) through optimizing traditional markets have several obstacles, including: changes in the shopping behavior of people who are starting to switch to modern markets, limited budget and human resources in market management, and low awareness of traders to pay levies.

Item Type: Article
Uncontrolled Keywords: market retribution, AHP, strategic planning,revenue
Subjects: H Social Sciences > HC1 Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: STIM YKPN Yogyakarta > Manajemen
Depositing User: Mr. Harish Munawar
Date Deposited: 31 May 2022 09:28
Last Modified: 31 May 2022 09:28
URI: http://repository.stimykpn.ac.id/id/eprint/265

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