SKRIPSI: Pengaruh Green Marketing, Product Knowledge dan Sertifikasi Halal terhadap Keputusan Pembelian Skincare Avoskin pada Mahasiswa di Yogyakarta

MUNINGGAR, Setya Ari (2025) SKRIPSI: Pengaruh Green Marketing, Product Knowledge dan Sertifikasi Halal terhadap Keputusan Pembelian Skincare Avoskin pada Mahasiswa di Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study examine the impact of Green Marketing, Product Knowledge, and Halal Certification on Purchasing Decisions for Avoskin skincare among students in Yogyakarta. Using a quantitative approach with primary data obtained from questionnaires filled out by 94 respondents. The analysis was carried out using multiple linear regression methods with the help of SPSS 22 software and the results showed that Green Marketing, Product Knowledge and Halal Certification influenced Purchasing Decisions of Avoskin skincare among students in Yogyakarta with a contribution of 60.2%, while 39.8% was explained by other variables not studied.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:51
Last Modified:	11 Dec 2025 06:51
URI:	http://repository.stimykpn.ac.id/id/eprint/669

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